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LICENSING BASICS

Know What You’re Granting.
Protect What You Create.

Licensing defines how your work can be used, where it can appear, and what the buyer is receiving. Clear terms help protect your work and help buyers choose the right license.

LICENSING TYPES

Choose the Right License for the Use.

Different projects require different rights. Choose the license that best matches how the creative work will be used, how widely it will be shared, and whether those rights remain available to other buyers.

Artist & Creator Licenses

Music note icon representing artist and creator licensing for beats, instrumentals, songs, audio, and other creative content used in personal or commercial projects.

Give artists, creators, and content producers clear rights to use creative work such as instrumentals, songs, audio, and other licensed content in their own projects.

Sync Licensing

Clapperboard, play symbol, and shield icon representing sync licensing for creative work used with film, video, games, advertising, and other visual media.

License audio or music for visual media such as film, television, commercials, online video, games, social content, and other projects where sound is paired with visuals.

Exclusive Licensing

License document, crown seal, and shield icon representing exclusive rights granted to a single buyer under agreed licensing terms.

Offer broader rights to one buyer when the agreement removes that work from future licensing or sales under the terms you set.

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ARTIST & CREATOR LICENSES

Give Creators the Rights They Need Without Giving Up More Than You Mean To.

Artist and Creator Licenses are designed for buyers who want to use creative work in their own projects while the seller keeps ownership. The license should clearly explain what the buyer can create, release, share, perform, promote, or distribute.

- Basic License icon
  Alt text: Contract approval icon representing a basic license with clear usage rights and agreed terms.

Basic License

For smaller personal or creative projects with limited usage, distribution, or promotional rights.

Copyright shield and license document icon representing expanded standard usage rights for creative work.

Standard License

For broader releases, larger audiences, and more flexible commercial or promotional use.

Tiered access icon representing premium licensing with broader rights, higher limits, and expanded usage.

Premium License

For buyers who need expanded usage, higher distribution limits, or broader rights without purchasing exclusivity.

Quick Tip:

More access does not automatically mean ownership.
Each tier should make it clear what rights increase and what rights remain with the seller.

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SYNC LICENSING

Match the Creative Work to the Visual Story.

Sync licensing allows creative work to be paired with visual media. The license should clearly define where the work can appear, how long it can be used, and whether the project is personal, promotional, commercial, or distributed to a larger audience.

Neon red clapperboard with a play symbol, representing film, video, and visual media licensing.

Film, TV & Video

License creative work for films, television, online video, documentaries, trailers, and other visual productions.

Neon red megaphone in front of a media panel, representing promotional, advertising, and social content licensing.

Advertising & Promotion

Cover use in commercials, branded content, promotional campaigns, social media ads, and other marketing projects.

Neon red game controller with floating media scenes, representing gaming, interactive, and digital media licensing.

Games & Digital Media

License creative work for video games, apps, interactive projects, streaming content, and other digital media experiences.

Quick Tip:

The bigger the use, the clearer the rights should be.
Project type, audience size, distribution, duration, and commercial use can all affect what the license should cover.

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EXCLUSIVE LICENSING

One Buyer. Broader Rights. Clearer Terms.

Exclusive licensing gives one buyer broader rights to a creative work under the terms you set. Because exclusivity can affect future sales and licensing, the agreement should clearly explain what transfers, what stays with the creator, and when the work is removed from future availability.

Exclusive ownership contract icon representing rights granted to one buyer.

Define What Becomes Exclusive

Be clear about which rights are granted to the buyer and whether the creative work is removed from future licensing, sales, or both.

Shield and scope icon representing the limits and reach of exclusive usage rights.

Set the Scope of Use

Define where the work can be used, how widely it can be distributed, whether commercial use is included, and how long the rights last.

Secured contract icon representing protected licensing terms and confirmed rights.

Protect the Agreement

Keep ownership, credits, payment terms, delivery expectations, and any remaining creator rights clearly documented before the license is finalized.

Quick Tip:

Exclusive does not have to mean everything.
The agreement should clearly state which rights are exclusive and which rights, if any, remain with the creator.

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LICENSING FAQ

Common Questions. Clear Answers.

Licensing can feel complicated when the terms are not clear. These common questions help creators and buyers understand ownership, usage, exclusivity, and what to review before moving forward.

Quick Tip:

Always read the license terms.
Each license can include different rights, restrictions, limits, and expectations. Review the details before purchasing or offering a license.

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READY TO MOVE FORWARD?

Choose the Rights. Set the Terms. Build With Confidence.

Whether you’re offering creative work or choosing a license for your next project, clear terms make the process easier. Review the license options, manage your listings, and make sure the rights match the use.

Clear rights. Clear expectations. Better business.

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